Hidden Brain is a concept by research science, journalist Shankar Vedanta in his book Hidden Brain.  It refers to the unconscious patterns that drive human behavior. These are mental processes operating below the surface of awareness, influencing decisions, judgments, and emotions without you realizing it.

Our brains constantly absorb information from the environment, much of it is processed automatically through shortcuts known as cognitive biases. These hidden mechanisms evolved to help humans make quick decisions in complex environments.  

Learning to see these invisible forces is the first step toward more thoughtful, intentional living You should recognize your compassionate view: realizing your hidden brain is trying to help you.  

Learning about conscious bias empowers patients to advocate for yourselves, recognize unfair treatment, and make informed choices. It helps you communicate more effectively with providers, require second opinions when needed, and participate actively in your care. Advocacy supports better outcomes. 

Cognitive biases occur because the brain tries to simplify information processing, especially under uncertainty or pressure (making important healthcare decision). Biases help the brain make quick decisions, reduce mental effort, protect self-esteem and minimize internal conflict.

There are many biases, read and learn where you may better your healthcare relationships:

• Confirmation Bias:
  Favoring information that confirms existing beliefs while ignoring contradictory evidence.
• Anchoring Bias:
  Relying too heavily on the first piece of information encountered (the “anchor”) when making decisions.
• Overconfidence Bias:
  Being too confident in one’s own abilities or judgments.
• Affinity Bias:
  Preferring people who are similar to oneself in background or appearance.
• Negativity Bias:
  Paying more attention to negative experiences or information than positive ones.
• Impact on Your Life:
  • Shapes medical decisions, investing, voting, relationships.
  • Can perpetuate stereotypes, misinformation, and poor judgments.

Solution: Awareness and structured thinking techniques (like checklists and diverse perspectives) help reduce bias. Recognizing the hidden brain’s influence helps you make more conscious, values-based healthcare decisions. Awareness turns automatic reactions into informed choices, strengthening trust, clarity, and outcomes. Be AWARE Be HEALTHIER